ESPN INPLAY

Challenge

ESPN hired Fresh Digital Group to create a fully customizable and robust mobile web platform to power a real-time gamification experience. This included creating ways for ESPN editorial staff to update in real-time for live broadcast coverage. FDG was also inquired for integrating Twitter and Facebook access to create a fully social 2nd screen experience for fans.

Solution

Fresh Digital Group created a fully-functional cross-platform mobile web experience that works in concert with ESPN2 Live Broadcast Matches, incorporating elements of gamification, social, and live TV. We built a robust and fully customized backend CMS that allows for easily accessible content updates, trivia questions, member rewards points, etc. The platform is fully integrated with Facebook and Twitter, allowing fans to share their Trivia scores via their own social channels. The platform can also sync a commercial onscreen with a mobile version of the ad on the device creating true real-time 2nd screen advertising integration.

Highlights

ESPN InPlay experienced 10x the amount of anticipated user traffic for the product. In collaboration with ESPN and American Express, Fresh Digital Group created a 2nd screen mobile web trivia experience for the 2012 US Open Tennis Tournament. Fresh Digital Group was also asked to reconfigure this platform for the 2013 Espy’s Wimbledon, Home Run Derby, and the 2014 NFL Draft with Corona.

ESPN INPLAY