The Brief

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With Christmas, Valentine’s day, Cities and  dozens of other cool  or moving stickers for every occasion, we are simplifying the idea  of attaching stickers to enhance fun  messaging that makes the  receiver smile. We expect that there will  be  data that we  can  understand from our users in Q3 and that will  drive our product cycle  later this year.

The Solution

ESPN  hired  Fresh  Digital  Group to  create a fully customizable and  robust experiential mobile web  platform to  power a  real time gamification  experience. This included  creating ways for ESPN editorial  staff to  update  in  real-time for live  broadcast coverage.  FDG was also inquired for  integrating Twiner and Facebook access to  create a fully social  2nd  screen.  experience for fans

The Challenge

Fresh  Digital  Group created a fully-functional  cross-platform  mobile web experience that works  in concert with  ESPN2  Live  Broadcast  Matches, incorporating elements of gamification,  social, and  live TV. We  built a  robust and fully customized  backend  CMS that allows for easily accessible  content updates,  trivia questions,  member rewards  points, etc. The  platform  is fully integrated with  Facebook and Twitter, allowing fans to share their Trivia scores via their own social  channels. The  platform  can  also sync a commercial  onscreen with  a  mobile version  of the  ad  on  the device creating true  real-time 2nd  screen  advertising integration.

Experiential
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Development
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