Challenge

Fresh Digital Group was approached by Unconventional Studios, producer of the entertainment content video previously known as OK!TV, now Celebrity Page. Celebrity Page is a nationally syndicated celebrity news program that creates a unique digital solution for its fans and the 82 million adult Meredith Digital Audience that acts as its premier partner.

Solution

The Celebrity Page app includes content from shows airing daily in 70 different markets, specifically celebrity charities, brand partners, and other entertainment driven content that will feature lifestyle content from the Meredith brands. Brands include Better Homes and Gardens, Shape, Parents, and Martha Stewart Living.

Next up for this project: We expect the Android app to launch with Apple TV and Roku apps to follow. Fresh Digital Group is proud to produce products that leverage the unique and powerful digital characteristics of OTT to drive audience, media spending and creative content for the Celebrity Pages brand globally.

Role

Social Platforms
Development