The Meth Project National
Increased the follower base on Facebook with 80% by acquiring 25K new followers organically.
Reached over 2M people on Facebook organically, generating 55K+ engagements.
Increased Instagram follower base with 1,800%.
MONTANA METH PROJECT
- 75% increase in Facebook audience, by acquiring over 30K new followers.
- A post reach of over 3.4M on Facebook, generating 250K engagements.
- 50% increase in Instagram follower base.
- Creation and maintenance of organic Snapchat channel.
- Implementation and execution of branded Snapchat filters, reaching over 40K+ in a few hours.
COLORODA METH PROJECT & RISE ABOVE COLORADO
- Overall pre-roll completion rate of 75%.
- Pre-roll registered CTRs 60% higher than its complementary display creatives.
- Display CTR trend: Optimizations saw success with a 133% jump in CTR from 1st month-long flight to the 2nd month-long flight.
- Increased follower base on Facebook with 12%, reaching 2.5M+ people, generating 35K+ engagements.
- 40% increase in Instagram follower base.
Rise Above Colorado:
- Produced CTRs at 430% above industry benchmarks.
- Implementation of new strategies such as Snapchat filters, with extensive reach and high ROIs.