VOICE

OPTIMIZED VOICE & USER EXPERIENCES​​

FRSH uses voice technology to create frictionless experiences between users and businesses. Through the cohesive alignment of consumer expectations to get exactly what they want, instantly and effortlessly with what makes sense for our client's brands, we aid in optimizing discoverablity and securing users' default preferences.

Having created 500+ skills and actions as a preferred partner among Amazon Alexa, Google Assistant, and Microsoft Cortana in 15 different categories, FRSH understands that the voice landscape is an unbounded opportunity for businesses to create personalized conversations with their consumers.

We know how to optimize a brand's voice strategy and identify a narrative design that will resonate with any audience.

WHAT WE DO

DEVELOP


an extensive set of voice solutions based on in-depth analysis of client needs.

UTILIZE


machine learning to provide accurate, well-informed, and targeted decision-making recommendations for clients.

COLLECT


data from all industries, markets, and verticals in congruence with continuous improvement of our data model.

SHORTEN


R&D in the voice solutions development process.

HOW WE DO IT

STRATEGIZE


We look at what makes sense in the voice landscape to strategically ground our thinking. Whether it is utility, entertainment or education, we take a deep dive into every vertical that may work for your brand and why.

WORKSHOP


Our team of strategic UX designers and marketers will work with your team to understand how to seamlessly funnel your brand’s objectives into a clear and engaging voice experience. We hold an open brainstorm session with key members of your team. From there, we derive a robust list of ideas for our team to identify the most innovative voice opportunities appropriate for the target audience and hitting your KPI’s. Our goal is to listen to your brand and work with your team, in order to best utilize our expertise and pinpoint the ultimate frictionless conversational design. In doing so, we find efficiencies that lead to strong growth, while propelling your business forward through a better customer experience.

BUILD


Our team of VUI (Voice User Interface) & UX designers, copywriters and developers will build out and test the skill until it’s fully baked and ready for submission. As a preferred partner for Amazon Alexa, Google Assistant and Microsoft Cortana, we have insights on their platforms first, enabling you to elevate your brand’s voice strategy quickly, and stay ahead of the competition.

ANALYZE


We constantly monitor the skill through our internal data management systems, which allows us to strategically update and optimize the skill over time. As we analyze the data, we can steer your consumers’ brand experience, extend your audience and increase brand reach exponentially. We look at the usage of top keywords to map out what the user wants out of the experience, and work to improve the conversational design and extend participation.

FROM IDEA TO LAUNCH

WE DO IT ALL



Throughout the entire process we ensure complete transparency with our clients. We routinely check in with our clients throughout the process and before launch in order to ensure client satisfaction from end-to-end. FRSH is a catalyst and architect for new thinking that helps companies forge a new future in this era of acceleration. Through our process we facilitate our clients’ opportunity to transform their digital investments into a multi-channel sales strategy.

CONVERSATION & UX DESIGN
1-2 WEEKS
SPRINT 1: DEVELOPMENT & TESTING
2-3 WEEKS
AWAITING APPROVAL FROM PLATFORM PROVIDER
1-2 WEEKS
SPRINT 2: DEVELOPMENT, REVISIONS, & TESTING
1-2 WEEKS
AWAITING APPROVAL FROM PLATFORM PROVIDER
1-2 WEEKS

WHAT YOU'LL GET

  • Go-To-Market Voice Strategy
  • Voice Skill Development
  • Behavioral Flows for Experience
  • Voice Architecture
  • Voice Data Management Platform (DMP)​
  • Aggregate & Manage Quality Voice Data
  • Voice Analytics
  • Hardware Skill Integration
  • Creative Ideation Modeling
  • Skill Optimization
  • POC Development

FEATURED VOICE APPLICATIONS

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