FDG was founded in 2011 to be THE mobile solutions provider and disrupt the traditional agency model by leading with a multi-screen mentality-ALWAYS. With offices in Manhattan and Australia, FDG can deliver complex transformative solutions, or simple programs that customers love.

Best-in-class mobile marketing initiatives do not operate in a vacuum, they require industry and process expertise. In fact, they formulate the core of an integrated and relevant cross-channel strategy. And in order to maximize their marketing efficacy and revenue contribution, their performances are measured, analyzed and improved. We know how to manage those plans.

We are storytellers and brand builders blended with user-centered designers, technologists and analysts. The collision of these poles can cause overwhelming tension between the idea and user and its our job to create great concepts products, and experiences. When we execute great work, we solve that tension—a resolution we live for.

Along with our innovative approach, we provide a service model that drives significant marketing value across all of your clients and their properties. User experience, graphic design and the technical architecture development process should work perfectly together. We do this every day.
 

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WHERE WE'VE BEEN
• June 24 2014 Digital Travel & Tourism Masterclass, New York, NY
• June 9 2014 IAB Advertising Technology Marketplace, New York, NY
• May 23 2014 OMMA DDM @ Internet Week New York, NY
• May 22 2014 - OMMA Native @ Internet Week, New York, NY
• May 20 2014 Mobile Retail Masterclass, New York, NY
• May 20 2014 - OMMA Social @ Internet Week New York, NY
• May 2-5 2014 iMedia Agency Summit Austin, TX
• Apr 17-19 2014 Digiday Brand Summit Nashville, TN
• Apr 6-8 2014 The True North Strong and Digital Montreal, Quebec
• April 7 2014 Mobile IAB Marketplace New York, NY

• Mar 28-30 2014 WMC Miami, FL
• Mar 27 2014 Mobile Finance Masterclass, Chicago IL
• Mar 18 2014 Mediapost Marketing Politics Conference, Washington DC
• Mar 7-8 2014 SXSW Austin, TX
• Mar 4-5 2014 Media Summit New York - "The State of the Media Industry" New York City
• Mar 2-5 2014 iMedia Content Summit, Huntington Beach, CA
• Feb 20 2014 OMMA RTB (Real-Time Buying) New York, NY
• Feb 11-13 2014 Mobile Marketing Strategy Summit 609 Sutter Street, San Francisco, California
• Jan 28-30 2014 Mobile Web+DevCon 609 Sutter Street, San Francisco, California
• Jan 21 2014 Creative Media Awards New York, NY
• Dec 7-11 2013 - iMedia Agency Summit, Scottsdale, AZ
• Nov 6-7 2013 - AdTech: New York
• Sept 24-25 2013 - MMA SM2: Every Moment is Mobile

See all events...

About Us

FreshDigitalGroup was founded in 2011 to disrupt the traditional agency model by leading with a multi-screen mentality. Located in Manhattan, FDG is a digital shop that focuses on mobile strategy, creative design, development and data analysis. FDG is constantly setting new standards in the mobile space.

Our team guides brands, agencies and start-ups through the concept and development of user-friendly products and strategies that highlight the uniqueness of each brand’s proposition. We bring more than 20 years of mobile expertise, and 10 more years of agency and creative experience to the game. Our CCO has led dozens of award winning teams and has an industry-leading eye for how concepts and design play in all forms of media.

We are a digital touch point for all things mobile: carriers, platforms, advertising, marketing, media and new technologies; we take pride in building long-term value and powerful digital connections between brands and their consumers.

Infographics

FreshDigitalGroup was founded in 2011 by current CEO and owner, Doug Robinson. Located in Manhattan, FreshDigitalGroup (FDG) is a digital shop that focuses on mobile strategy, creative design, and development.

Our team guides brands, agencies and start-ups through the concept and development of user-friendly products and strategies that highlight the uniqueness of each brand’s proposition. We bring more than 20 years of mobile expertise, and 10 more years of agency and creative experience to the game. Our CCO has led dozens of award winning teams and has an industry-leading eye for how concepts and design play in all forms of media.

We are a digital touch point for all things mobile: carriers, platforms, advertising, marketing, media and new technologies; we take pride in building long-term value and powerful digital connections between brands and their consumers.


 

Events

WHERE WE'VE BEEN
• June 24 2014 Digital Travel & Tourism Masterclass, New York, NY
• June 9 2014 IAB Advertising Technology Marketplace, New York, NY
• May 23 2014 OMMA DDM @ Internet Week New York, NY
• May 22 2014 - OMMA Native @ Internet Week, New York, NY
• May 20 2014 Mobile Retail Masterclass, New York, NY
• May 20 2014 - OMMA Social @ Internet Week New York, NY
• May 2-5 2014 iMedia Agency Summit Austin, TX
• Apr 17-19 2014 Digiday Brand Summit Nashville, TN
• Apr 6-8 2014 The True North Strong and Digital Montreal, Quebec
• April 7 2014 Mobile IAB Marketplace New York, NY
 
• Apr 1 2014 Mobile Brand and Agency Masterclass New York, NY
• Mar 28-30 2014 WMC Miami, FL
• Mar 27 2014 Mobile Finance Masterclass, Chicago IL
• Mar 18 2014 Mediapost Marketing Politics Conference, Washington DC
• Mar 7-8 2014 SXSW Austin, TX
• Mar 4-5 2014 Media Summit New York - "The State of the Media Industry" New York City
• Mar 2-5 2014 iMedia Content Summit, Huntington Beach, CA
• Feb 20 2014 OMMA RTB (Real-Time Buying) New York, NY
• Feb 11-13 2014 Mobile Marketing Strategy Summit 609 Sutter Street, San Francisco, California
• Jan 28-30 2014 Mobile Web+DevCon 609 Sutter Street, San Francisco, California
• Jan 21 2014 Creative Media Awards New York, NY
 
• Dec 7-11 2013 - iMedia Agency Summit, Scottsdale, AZ
• Nov 6-7 2013 - AdTech: New York
• Sept 24-25 2013 - MMA SM2: Every Moment is Mobile
• Sept 23-27 2013 - Advertising Week
• Sept. 23 2013 - Mobile Media Summit
• Sept 3-5 2013 - Qualcomm UplinQ, San Diego, CA
• August 29-30 2013 - NBA 3X Brasil, Rio de Janiero
• August 1st 2013 - IBM Tealeaf CEO Summit 2013
• July 30th 2013 - Mobile Media Summit, Chicago
• July 18th 2013 - AdMonsters AdOps Mobile Speaker
• June 27th 2013 - Plugged in Ventures brands & mobile roundtable, Speaker 2nd Screen Summit
• June 11-12 2013 - 2013 MultiScreen Summit NYC
• May 22nd 2013 - OMMA Mobile, NYC
• May 20th 2013 - Mobile Media Upfront-- NYC

ESPN InPlay

In collaboration with ESPN and American Express, FreshDigitalGroup created a 2nd screen mobile web trivia experience for the 2012 US Open Tennis Tournament, 2013 Wimbledon and 2013 ESPY Awards.

Challenge

• Create a fully customizable and robust mobile web platform to power a real-time gamification experience.

• Create a backend CMS tool for the ESPN editorial staff to update, in real-time, for live broadcast coverage in correlation with predictive and historical trivia questions.

• Create a fully-functional cross platform mobile web experience that works in concert with ESPN2 Live Broadcast Matches.

• Integrate Twitter and Facebook access to create a fully social 2nd screen experience for fans.
 

Solution

FreshDigitalGroup built a mobile web experience that combined the elements of gamification, social and live TV. We built a robust and fully customized backend CMS that allows for easy access for updates to the content, trivia questions, member rewards points, etc. This platform is fully integrated with Facebook and Twitter, and allows fans to share their Trivia scores and branded awards with their friends and the world.

Jaguar

Challenge

How to bring to life the new Jaguar brand campaign, “Gorgeous, in a 360 way.”

Strategy

To create a live experience that showcases the car in an interactive way, by allowing people to actually sit inside.

Solution

Gorgeous Experiences

Results

First year’s research showed that Jaguar had reclaimed its image as a luxury brand as a result of its first, truly integrated 360 global campaign.

Toys R Us' Fast Lane

Challenge

• Drive engagement and awareness for Toys R Us brand, Fast Lane.

• Utilize superior creative to drive sales.

• Launch in time before holiday.

Solution

Design a mobile optimized site highlighted by high end, disruptive and interactive creative that allows the user to explore the brand to its full extent. “FDG exceeded our expectations in their ability to quickly turn around great creative and design that drove incremental mobile sales above and beyond any previous benchmarks” - Adam Meshekow, Experienced Mobile Advertising and m-commerce lead at Toys"R"Us & Babies"R"Us.

NBA Brazil's Mostre Sua Paixao

In collaboration with NBA Brazil, FreshDigitalGroup created a social driven digital campaign meant to reach Brazilian basketball fans and grow the NBA presence in Brazil. #MostreSuaPaixao, Portuguese for #ShowUsYourPassion, is a responsive site that pulls live user generated content into one unified hub, allowing fans to view photos and videos from street talent around Brazil. The #ShowUsYourPassion movement encourages fans to share their best basketball moves as well as drive love and passion for the game in Brazil.

Challenge

Create a digital hub for fans to access photos and other media of the best basketball moves around Brazil. The platform needed to be fully responsive and accessible to users through desktop and mobile web, as well as Facebook, Twitter and Instagram. FDG needed to develop a fully-functional cross platform digital and mobile web experience that integrated user registry through email and social media APIs.

Solution

FreshDigitalGroup created one unified hub with multiple access points that integrates social, mobile, online and real-time user generated content (UGC). The customized platform was able to recognize and pull photos and videos tagged #mostresuapaixao that fans posted of their best basketball moves to their favorite social network site and is showcased through the single digital hub. Any content that was hashtagged #mostresuapaixao was pulled and directed to the URL, allowing everyone to access incredible fan-sourced media.

Voxy Foreign Language App

Challenge

Create an application to allow people to easily learn a foreign language anywhere and an app was required for launch of business. This app was based on recent research in second language acquisition, mobile technology and cognitive science and needed to deliver authentic content that actual native speakers could consume in real life activities, give ample opportunity to practice reading, writing, speaking, and listening, and offer chances to get feedback from English-speaking tutors.

Solution

By adding location-based features that enabled the learning content to be customized through Real-Time Relevance to the world around the user and their interests, we created an app that could expose people to genuine discourse that is relevant to their real world needs. This gives users frequent opportunities to learn the language with the app.

Facts

• #1 App in category in 13 countries

• 1.25MM Latin American DLs

• 500,000+ US DLs


 

Carbon NYC

Challenge

CarbonNYC, a community of New York City business leaders from a variety of professional fields, was in need of a website redesign/development, member forum and creative overhaul.

Solution

FreshDigitalGroup provided concept direction, created the UI/UX, developed all new brand assets, and created the graphic design for the new site. In addition, FreshDigitalGroup built out a new CMS and developed an entirely new backend that was more manageable for the client to upload event photos, collect RSVP's from members, add upcoming events and more.

Sauza

Objective

Create a PR platform for Sauza® Tequila that speaks to women and supports the brand’s “Make it With a Fireman” ad campaign/video.


Strategies

We developed the Sauza “Regional Rescue Tour”, where a branded fire truck traveled to key markets and used firefighters to treat consumers with random acts of kindness.


Results

We secured 140mm impressions and 100+ original placements, including NY Times, NY Daily News, Extra.com, E! Online, MSN Wonderwall, ET.com, In Touch, Examiner, Chicago Tribune, Las Vegas Sun and Arizona Republic. After the campaign, test results showed that among women who viewed the video, purchase Intent increased 17% and brand awareness increased 19%. The brand’s Facebook page acquired an additional 18,323 new fans during the tour.

SmartResponse.org

Challenge

The Disaster Accountability Project requested a website redesign of their subsidiary; Smartresponse.org. 

Solution

FreshDigitalGroup created a website which helps to generate efficient analytical data for organizations offering disaster relief. The collected information is used to redirect and disperse funds to proper areas and organizations, offering relief through quick responses to natural disasters throughout the world. Our services included wire framing, UX/UI, design, in addition to developmental aspects of the website with proper placement of information and data.

HMS: Health Media Services

HMS Educational Hospital iPad App

Challenge

To build an application that allows hospital patients to view instructional video through the iPad to educate themselves about their new condition, diagnosis, and aftercare. An iPad is to be provided to patients while waiting in the room for the physician, by a technician or nurse.

Solution

• Develop an educational model for using a video and information platform in the Emergency Room treatment process.

• Create an intuitive app that is easy to navigate even during the most stressful of times.

• Provide a means of achieving significant cost savings and reduce hospital liabilities through optimizing & automating standard ER procedures of any hospital.

• Most importantly, improve communication between patient and medical professionals through education.

 

Facts

HMS is not for consumer download and is currently being trialled in over 100 hospitals nationwide.

Rich Media

Porsche

Objective: Incorporate an interactive feature, possibly the ability to click different features of the car to learn additional information. Social Functionalities twitter, facebook, etc.

  • FDG created a Rich Media Interstitial for the Porsche Macan. Users could interact with the ad unit to view the Macan in a different color, view the interior details, and share via social. Users can also interact with the headlight features and view them in different colors.
  • Tapping “Test drive” on any of the pages takes the user to a page on the Porsche site where they can enter their zip code to find the nearest dealer.

Vegas

Objective: Build awareness and create excitement for Las Vegas city. 

Strategy: After selecting Entertainment at the bottom, users can swipe through the entertainment options in Las Vegas and then go to the corresponding site by tapping on the image. Once there, users can buy tickets, or share via social.
http://freshdigitalgroup.celtra.com/preview/ebc77112

La Cocina VA

Challenge

La Cocina VA, a Non-profit organization that helps to generate job opportunities for unemployed Hispanics through job training in the hospitality and food service industries, sought help with creative works for their upcoming meetings and fundraising events. They were also in need of developing social strategies to further reach their target audience.

Solution

FreshDigitalGroup redesigned La Cocina’s logo, created a bilingual (Spanish and English) brochure, as well as newsletters and flyers for their coming meetings. In addition, FreshDigitalGroup developed a strategic social media plan to help the organization increase awareness and maintain their reputation among their target audience.   

Sunset World Mobile Strategy

Challenge

Sunset World, a Luxury Hotel Marketing firm based in Cancun, Mexico, came to FDG for a new digital direction and roadmap. With over 20 properties, 5 websites, and failed advertising efforts, they needed to focus their direction elsewhere.

Solution

FreshDigitalGroup worked directly with Sunset World to understand their needs, current marketing efforts, key digital objectives and built a comprehensive plan to attain their goals. In 2 months, we were able to gather a clear understanding of their business, and make recommendations for 14-month go-to market digital strategy.

Deliverables Included


• Initial Strategy Milestone
• 90 Slide Market Analysis Document
• 3 Phase Strategy Document equipped with:
   - 3 Phase Strategy Process
   - Engagement Process
   - Timeline
   - Roadmap
   - Recommended Strategy Plan
   - Vendor Recommendations
   - Cost Structure for Recommended Approach



We are a modern agency born from mobile, always thinking in a variety of degrees beyond the mobile spectrum, while continuously keeping brands and consumers connected.

Market Analysis

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We speak more than just a language; we influence and uncover insights of creative expertise into every business and marketing model. The balance of technical specialty with a deep understanding of consumers and clients’ brands in the ever-changing mobile landscape allows for a constant gain within the marketplace.

Brand Engagement and Strategy

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Through 10 years of working across industry verticals, we immerse our agency into our clients’ brands to uncover insights and ideas to drive an increase in business value. In addition we offer complete rebranding, including copy written whitepapers and case studies to instill growth within business development.   

Mobile Strategy Development

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FDG builds cutting edge strategies right here in NYC, but our open source, agile, client-focused approach enables us to see beyond our own-in-house technologies to incorporate best-in-class vertical solutions from around the world. 

Full-Service Mobile Marketing

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Our mobile-first mindset, allows for the development of campaigns that work seamlessly amongst all mobile platforms. Our creative base point allows for new strategy to be implemented along side the technological development of ad integration, or application design while back end technological logistics are combined to satisfy companies needs.  

FreshBeacons

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Fresh Beacons, are both IOS and Android compatible, allowing for the delivery of highly relevant content in real time to users based upon their locations. Hyper-local targeting generates brand awareness, while resulting in maximum ROI. Visit our FreshBeacon site here

 



We are an independent, creatively driven mobile agency that believes in strong relationships with companies, resulting in consumer acknowledgement toward recognized brands and establishments. 

Concept

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Through a multitude of experience we have established working relationships with the world’s leading brands across multiple sectors. Our conceptualized expertise is directed towards optimal creative impact within varied screen sizes amidst the spectrums of the mobile platform. 

Interactive Graphic Design/Rich Media Design

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Maximum results are generated through creative artistic digital design within banners, expandable banners, growable banners, and interstitials. Custom creative is developed in designing platforms such as; Medialets, and Celtra. 

Product Architecture/Wireframe Sitemaps

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Meaningful digital experiences are created to bring the art of storytelling into every medium. This process results in true digital creative, intimate to the consumer experience in partnership with the brand. 

UI/UX Design

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We pursue collaborative relationships with clients and partners to find the hidden potential of people, brands and business through creativity. Our visual designers and UX specialists work together to create elegant, useful, unique solutions purposeful to a wide variety of business challenges.

Digital Production

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Through our full-service digital and video production, we have the capabilities to execute while leveraging ideas and creative to the top of the market. Seamless and scalable production resources embodied within world- class production and account management teams we present the opportunity as the premier collaborative overflow partner to produce the entire spectrum of digital needs and company may have such as; banner ads, Facebook apps, Twitter apps, mobile apps, websites, video, each designed and implemented into superior consumer user experience. 



Encompassed in a large network of partners we have access to emerging technological trends at the breaking point. 

Custom Mobile App Development: Native & Hybrid

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We develop a wide variety of applications fitting to all mobile platforms, incorporating key features, and must-have services. 

Responsive/HTML5 Development

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We pride ourselves on garnered knowledge of responsive and HTML 5 design. This ensures that your digital platform is aligned with your brand image, partnered with an elite user experience and interface resulting in maximum brand ROI. 

FreshBeacons

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Fresh Beacons, are both IOS and Android compatible, allowing for the delivery of highly relevant content in real time to users based upon their locations. Hyper local targeting generates brand awareness, while resulting in maximum ROI. Visit our FreshBeacon site here. 

Platform Integration

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FDG leverages its existing solutions to present to its clients with the most cost effective digital strategies. 

Web Development

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The web technology provided, can be implemented within all mobile platforms, essentially standardizing the future of the digital industry. 

SDK's

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 Premier customization of SDK’s, allows for the development of applications specific to platforms. 



We help you target the customers in the right moments.

Rich Media Development

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Rich media services enable clients to manage, traffic, serve and review campaigns across online displays, rich media, in-stream video, and search channels. We can ideate, develop, and manage media on any mobile ad creation platform, such as Celtra.  

RTB/DSP

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The evolution of digital means that the process of thinking globally and acting locally is now a tangible reality and is now set to explode with the emerging capabilities of mobile. At FDG, We have eyes and ears on practically every pixel, gathering data to determine media targets, track success, and present results. With our DSP partners, clients can set up and manage automated strategies to help facilitate intelligent buying across all major sources of real-time bidding inventory. 

Programmatic Buying/Serving

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Paid, owned and earned communication strategies are revolutionizing businesses and marketing departments around the globe; with many leading marketers now throwing out their traditional marketing handbook and starting from scratch. If a program is to be truly successful, there needs to be a shared narrative across all media. Paid, earned, owned—if they are going to work well, they need to work together. Our industry-leading programmatic buying technologies serve ads to connected devices around the globe. We work across both RTB exchanges and premium inventory sources, and empower both self-serve and managed service capabilities.

Dynamic Creative Solutions

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The team at Fresh aim to cut through the digital jargon and bring you the tailored services that deliver actionable results through all digitally creative opportunities, encompassed within premier media planning and strategy.
 
 



Through business -relevant analytics, FDG transforms the strategic usage of the correct data for up-to-date data application in reference to business development

Data Sourcing

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Once the problem has been identified, determination of relevant information in correlation to the implementation of the correct data from our database will take place. Our internal database provides the ever- changing marketing trends and insights, guaranteeing the proper data, fitting specifically to company goals. 

Model Building- ROI Calculator

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With the right data, FDG will build practical models to predict and optimize business outcomes. FDG has developed Mobile ROI Calculator, which is the ROI prediction model devised for the most common channels of mobile marketing. Read more about Mobile ROI Calculator. 

Analytics Developing

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Through a clear understanding of clients business goals, we develop business-related analytics, demonstrating models in an engaging, user-friendly system resulting in brand trust between FDG and partners. 



Companies hesitate to embrace mobile marketing because they do not understand the value of a mobile strategy investment. In order to solve this problem, FDG has developed Mobile ROI Calculator.

Mobile ROI Calculator is the ROI prediction model devised for the most common channels of mobile marketing, including mobile websites, mobile apps, digital media buys and second screen experiences.

- Calculates the ROI of mobile marketing, instead of showing different KPIs

- Quantifies the profit of cross-platform shopping behavior so that the value of mobile ads will not be underestimated.

- Refines mobile marketing into tablet marketing and smartphone marketing.

Doug Robinson
CEO
Ryan Berger
Partner
Peter Vasilakos
VP of Operations
Riccardo Leumann
Creative Strategist

Doug Robinson, CEO

As FreshDigitalGroup's Founder & CEO, Doug sets the company's vision and direction, performs the research that powers Fresh, and helps to oversee new client cultivation and development. An ambitious and innovative thinker, Doug continuously focuses on creating leading-edge digital strategies to meet clients’ sales and marketing objectives. Since founding FDG in 2011, he has grown the business to include a focused portfolio of prestigious marketing and media companies and actually knows that every year forward will be the year of mobile.

An evangelist of the “Fresh Way”, Doug is a true partner to clients – helping them achieve greater success through customer engagement, retention and sales - he excels when presented with complex situations. His ability to analyze client challenges, dissect target markets and develop customized solutions has positioned him as a go-to source for companies looking to reach new markets, engage more customers and build their brands as well as helping partners scale their initiatives with the help of FDG. He personally enjoys helping clients achieve strategic marketing and sales goals through realistic, actionable strategies; and clients turn to him for his big-picture, out-of-the-box thinking. His unique ability to bridge the gap between design and technical expertise in the mobile space was proven through his roles as an Integration Director at the Hyperfactory and Creative Strategist at Ansible Mobile.

Doug is highly motivated individual who gives his all in everything he does. When not leading FDG and engaging with clients, he channels his creativity and dedication to teach mobile classes at Miami Ad School, calling on his deft ability to bring ideas to life and problem solve to achieve maximum results. His expertise has been recognized by the Advertising Research Foundation Committee, who appointed him a mobile liaison.

Doug graduated from the University of California, Los Angeles with a BS in Political Science.

 

Peter Vasilakos, VP of Operations

Born and raised New Yorker, Peter assures that strategies are linked to realistic execution, taking into account cost implications, budget, development requirements. As VP of Operations, Peter is constantly testing usability and design strategies, deliverables and messaging requirements. He also identifies preferred partners, vendors and products for content production, content distribution, analytics & tracking, and other needed services. He directs collaboration with internal groups, clients, and client prospects to recommend and communicate approaches that meet KPI and ROI goals. And finally, he coordinates campaign delivery with Production and Ad Technology team.

Judy Robinson, CCO

As FreshDigitalGroup’s Chief Creative Officer, Judy oversees all creative efforts and ensures that all work is perfected to meet our client’s needs and expectations.

She is an award-winning Creative Director who has spent many years working at some of New York's top agencies on a variety of brands.

Most recently, she was Creative Director at Saatchi & Saatchi for General Mills products Yoplait, Yoplait Light and Gogurt, as well as Miller Brands MGD64 and Miller Genuine Draft. Before that, she was instrumental in helping the agency win JC Penney, which went on to gain many creative accolades including Agency Of the Year at Cannes.

She brings over 15 years of brand marketing and creative experience, as well as a high quality design aesthetic. Her skills began in photography at Boston University and then at Parsons School of Design. Later, they were transformed into art direction at The Creative Circus.

Link to Portfolio: http://judyrobinson.carbonmade.com/
 

#SylviaZhou, Communications Director

As FreshDigitalGroup’s Communications Director, Sylvia serves as the company’s point person for all press inquiries. She leads and manages the content management processes and tasks; including concept creation, press releases, social media management, routing and publishing to different internal and external communication vehicles.

Her past experience includes tech PR, investor relations, and broadcast journalism. Born and raised in Shanghai, Sylvia followed her parents to Tokyo, traveled to Melbourne as a journalist at United Nations, then came to NYC for graduate school at NYU. She graduated with a Masters of Science in Public Relations and Corporate Relations. 

Sylvia is a fan of San Antonio Spurs, New York Rangers, all music festivals, Guinness and bourbon. She hates chocolate and anything sweet.