FDG was founded in 2011 to be THE mobile solutions provider and disrupt the traditional agency model by leading with a multi-screen mentality-ALWAYS. With offices in Manhattan and Australia, FDG can deliver complex transformative solutions, or simple programs that customers love.

Best-in-class mobile marketing initiatives do not operate in a vacuum, they require industry and process expertise. In fact, they formulate the core of an integrated and relevant cross-channel strategy. And in order to maximize their marketing efficacy and revenue contribution, their performances are measured, analyzed and improved. We know how to manage those plans.

We are storytellers and brand builders blended with user-centered designers, technologists and analysts. The collision of these poles can cause overwhelming tension between the idea and user and its our job to create great concepts products, and experiences. When we execute great work, we solve that tension—a resolution we live for.

Along with our innovative approach, we provide a service model that drives significant marketing value across all of your clients and their properties. User experience, graphic design and the technical architecture development process should work perfectly together. We do this every day.
 

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WHERE WE'RE GOING
• Apr 6-8 2014 The True North Strong and Digital Montreal, Quebec
• April 7 2014 Mobile IAB Marketplace New York, NY

• Apr 17-19 2014 Digiday Brand Summit Nashville, TN
• May 2-5 2014 iMedia Agency Summit Austin, TX
• May 23 2014 OMMA DDM @ Internet Week New York, NY
• May 20 2014 - OMMA Social @ Internet Week New York, NY
• May 20 2014 Mobile Retail Masterclass, New York, NY
• May 22 2014 - OMMA Native @ Internet Week, New York, NY
WHERE WE'VE BEEN
• Jan 21 2014 Creative Media Awards New York, NY
• Jan 28-30 2014 Mobile Web+DevCon 609 Sutter Street, San Francisco, California
• Feb 11-13 2014 Mobile Marketing Strategy Summit 609 Sutter Street, San Francisco, California
• Feb 20 2014 OMMA RTB (Real-Time Buying) New York, NY
• Mar 2-5 2014 iMedia Content Summit, Huntington Beach, CA
• Mar 4-5 2014 Media Summit New York - "The State of the Media Industry" New York City
• Mar 7-8 2014 SXSW Austin, TX
• Mar 18 2014 Mediapost Marketing Politics Conference, Washington DC
• Mar 27 2014 Mobile Finance Masterclass, Chicago IL
• Mar 28-30 2014 WMC Miami, FL
• Apr 1 2014 Mobile Brand and Agency Masterclass New York, NY
• Dec 7-11 2013 - iMedia Agency Summit, Scottsdale, AZ
• Nov 6-7 2013 - AdTech: New York
• Sept 24-25 2013 - MMA SM2: Every Moment is Mobile

See all events...

About Us

FreshDigitalGroup was founded in 2011 to disrupt the traditional agency model by leading with a multi-screen mentality. Located in Manhattan, FDG is a digital shop that focuses on mobile strategy, creative design, development and data analysis. FDG is constantly setting new standards in the mobile space.

Our team guides brands, agencies and start-ups through the concept and development of user-friendly products and strategies that highlight the uniqueness of each brand’s proposition. We bring more than 20 years of mobile expertise, and 10 more years of agency and creative experience to the game. Our CCO has led dozens of award winning teams and has an industry-leading eye for how concepts and design play in all forms of media.

We are a digital touch point for all things mobile: carriers, platforms, advertising, marketing, media and new technologies; we take pride in building long-term value and powerful digital connections between brands and their consumers.

Infographics

FreshDigitalGroup was founded in 2011 by current CEO and owner, Doug Robinson. Located in Manhattan, FreshDigitalGroup (FDG) is a digital shop that focuses on mobile strategy, creative design, and development.

Our team guides brands, agencies and start-ups through the concept and development of user-friendly products and strategies that highlight the uniqueness of each brand’s proposition. We bring more than 20 years of mobile expertise, and 10 more years of agency and creative experience to the game. Our CCO has led dozens of award winning teams and has an industry-leading eye for how concepts and design play in all forms of media.

We are a digital touch point for all things mobile: carriers, platforms, advertising, marketing, media and new technologies; we take pride in building long-term value and powerful digital connections between brands and their consumers.


 

Events

WHERE WE'RE GOING
• Apr 6-8 2014 The True North Strong and Digital Montreal, Quebec
• April 7 2014 Mobile IAB Marketplace New York, NY
• Apr 17-19 2014 Digiday Brand Summit Nashville, TN
• May 2-5 2014 iMedia Agency Summit Austin, TX
• May 23 2014 OMMA DDM @ Internet Week New York, NY
• May 20 2014 - OMMA Social @ Internet Week New York, NY
• May 20 2014 Mobile Retail Masterclass, New York, NY
• May 22 2014 - OMMA Native @ Internet Week, New York, NY
WHERE WE'VE BEEN
• Jan 21 2014 Creative Media Awards New York, NY
• Jan 28-30 2014 Mobile Web+DevCon 609 Sutter Street, San Francisco, California
• Feb 11-13 2014 Mobile Marketing Strategy Summit 609 Sutter Street, San Francisco, California
• Feb 20 2014 OMMA RTB (Real-Time Buying) New York, NY
• Mar 2-5 2014 iMedia Content Summit, Huntington Beach, CA
• Mar 4-5 2014 Media Summit New York - "The State of the Media Industry" New York City
• Mar 7-8 2014 SXSW Austin, TX
• Mar 18 2014 Mediapost Marketing Politics Conference, Washington DC
• Mar 27 2014 Mobile Finance Masterclass, Chicago IL
• Mar 28-30 2014 WMC Miami, FL
• Apr 1 2014 Mobile Brand and Agency Masterclass New York, NY
• Dec 7-11 2013 - iMedia Agency Summit, Scottsdale, AZ
• Nov 6-7 2013 - AdTech: New York
• Sept 24-25 2013 - MMA SM2: Every Moment is Mobile
• Sept 23-27 2013 - Advertising Week
• Sept. 23 2013 - Mobile Media Summit
• Sept 3-5 2013 - Qualcomm UplinQ, San Diego, CA
• August 29-30 2013 - NBA 3X Brasil, Rio de Janiero
• August 1st 2013 - IBM Tealeaf CEO Summit 2013
• July 30th 2013 - Mobile Media Summit, Chicago
• July 18th 2013 - AdMonsters AdOps Mobile Speaker
• June 27th 2013 - Plugged in Ventures brands & mobile roundtable, Speaker 2nd Screen Summit
• June 11-12 2013 - 2013 MultiScreen Summit NYC
• May 22nd 2013 - OMMA Mobile, NYC
• May 20th 2013 - Mobile Media Upfront-- NYC

ESPN InPlay

In collaboration with ESPN and American Express, FreshDigitalGroup created a 2nd screen mobile web trivia experience for the 2012 US Open Tennis Tournament, 2013 Wimbledon and 2013 ESPY Awards.

Challenge

• Create a fully customizable and robust mobile web platform to power a real-time gamification experience.

• Create a backend CMS tool for the ESPN editorial staff to update, in real-time, for live broadcast coverage in correlation with predictive and historical trivia questions.

• Create a fully-functional cross platform mobile web experience that works in concert with ESPN2 Live Broadcast Matches.

• Integrate Twitter and Facebook access to create a fully social 2nd screen experience for fans.
 

Solution

FreshDigitalGroup built a mobile web experience that combined the elements of gamification, social and live TV. We built a robust and fully customized backend CMS that allows for easy access for updates to the content, trivia questions, member rewards points, etc. This platform is fully integrated with Facebook and Twitter, and allows fans to share their Trivia scores and branded awards with their friends and the world.

Toys R Us' Fast Lane

Challenge

• Drive engagement and awareness for Toys R Us brand, Fast Lane.

• Utilize superior creative to drive sales.

• Launch in time before holiday.


 

Solution

Design a mobile optimized site highlighted by high end, disruptive and interactive creative that allows the user to explore the brand to its full extent. “FDG exceeded our expectations in their ability to quickly turn around great creative and design that drove incremental mobile sales above and beyond any previous benchmarks” - Adam Meshekow, Experienced Mobile Advertising and m-commerce lead at Toys"R"Us & Babies"R"Us.

NBA Brazil's Mostre Sua Paixao

In collaboration with NBA Brazil, FreshDigitalGroup created a social driven digital campaign meant to reach Brazilian basketball fans and grow the NBA presence in Brazil. #MostreSuaPaixao, Portuguese for #ShowUsYourPassion, is a responsive site that pulls live user generated content into one unified hub, allowing fans to view photos and videos from street talent around Brazil. The #ShowUsYourPassion movement encourages fans to share their best basketball moves as well as drive love and passion for the game in Brazil.

Challenge

Create a digital hub for fans to access photos and other media of the best basketball moves around Brazil. The platform needed to be fully responsive and accessible to users through desktop and mobile web, as well as Facebook, Twitter and Instagram. FDG needed to develop a fully-functional cross platform digital and mobile web experience that integrated user registry through email and social media APIs.

Solution

FreshDigitalGroup created one unified hub with multiple access points that integrates social, mobile, online and real-time user generated content (UGC). The customized platform was able to recognize and pull photos and videos tagged #mostresuapaixao that fans posted of their best basketball moves to their favorite social network site and is showcased through the single digital hub. Any content that was hashtagged #mostresuapaixao was pulled and directed to the URL, allowing everyone to access incredible fan-sourced media.

Carbon NYC

Challenge

CarbonNYC, a community of New York City business leaders from a variety of professional fields, was in need of a website redesign/development, member forum and creative overhaul.

Solution

FreshDigitalGroup provided concept direction, created the UI/UX, developed all new brand assets, and created the graphic design for the new site. In addition, FreshDigitalGroup built out a new CMS and developed an entirely new backend that was more manageable for the client to upload event photos, collect RSVP's from members, add upcoming events and more.

Voxy Foreign Language App

Challenge

Create an application to allow people to easily learn a foreign language anywhere and an app was required for launch of business. This app was based on recent research in second language acquisition, mobile technology and cognitive science and needed to deliver authentic content that actual native speakers could consume in real life activities, give ample opportunity to practice reading, writing, speaking, and listening, and offer chances to get feedback from English-speaking tutors.

Solution

By adding location-based features that enabled the learning content to be customized through Real-Time Relevance to the world around the user and their interests, we created an app that could expose people to genuine discourse that is relevant to their real world needs. This gives users frequent opportunities to learn the language with the app.

Facts

• #1 App in category in 13 countries

• 1.25MM Latin American DLs

• 500,000+ US DLs


 

HMS: Health Media Services

HMS Educational Hospital iPad App

Challenge

To build an application that allows hospital patients to view instructional video through the iPad to educate themselves about their new condition, diagnosis, and aftercare. An iPad is to be provided to patients while waiting in the room for the physician, by a technician or nurse.

Solution

• Develop an educational model for using a video and information platform in the Emergency Room treatment process.

• Create an intuitive app that is easy to navigate even during the most stressful of times.

• Provide a means of achieving significant cost savings and reduce hospital liabilities through optimizing & automating standard ER procedures of any hospital.

• Most importantly, improve communication between patient and medical professionals through education.




 

Facts

HMS is not for consumer download and is currently being trialled in over 100 hospitals nationwide.

Sunset World Mobile Strategy

Challenge

Sunset World, a Luxury Hotel Marketing firm based in Cancun, Mexico, came to FDG for a new digital direction and roadmap. With over 20 properties, 5 websites, and failed advertising efforts, they needed to focus their direction elsewhere.

Solution

FreshDigitalGroup worked directly with Sunset World to understand their needs, current marketing efforts, key digital objectives and built a comprehensive plan to attain their goals. In 2 months, we were able to gather a clear understanding of their business, and make recommendations for 14-month go-to market digital strategy.

Deliverables Included

• Initial Strategy Milestone
• 90 Slide Market Analysis Document
• 3 Phase Strategy Document equipped with:
   - 3 Phase Strategy Process
   - Engagement Process
   - Timeline
   - Roadmap
   - Recommended Strategy Plan
   - Vendor Recommendations
   - Cost Structure for Recommended Approach
 

TixMe eCommerce Ticket Purchasing iPhone App

Challenge

Develop an application where users can browse movies playing in theaters, purchase tickets and recieve brand related coupons/offers.

Solution

An mCommerce ticket purchasing app that enables users to utilize its Real-Time, Location-Based Service features to find, browse, and purchase movie tickets at theater venues around them. Through the integration of social media outlets, users can share their experiences and communicate with others in their network directly through the application. It also allows location-based advertisements target users directly through the platform, allowing marketers to create custom movie based promotions and provide detailed analytics back to those promotional partners.

DejaMi

Challenge

Develop an app that allows users to take photos, tag them to specific locations and share the photos with friends and other users.

Solution

A photo sharing application that allows users to experience life through an open social network of venue-based photos and videos, with custom filters and frames. Using Location-Based Services to map photos to locations and create galleries in Real-Time, the app syncs with Twitter and Facebook, enabling you to follow your friends while engaging with other app users as well.

Facts

In Fall 2011, it was the official app for the Hopscotch Music Festival and the 2011 Smarter Commerce Global Summit.

Originally launched on the iOS platform in July 2011. V2 released March 2012.
 

Fresh Creative for xAd

Challenge

Taking standard banner ads and creating higher engagement on mobile through better creative.

Capital One/ Shazam Banner Ads

Challenge

Horizon Media looked to FDG to see if excellent creative could lead to more clicks.

Solution

Our creative team created multiple banner ads that rendered on both iOS and Android platforms.

Daily Candy Banner Ads

Challenge

To develop promotional coupons for Daily Candy.

Solution

Our creative team designed six banners that were served on both iOS and Android devices for a 1 month campaign.



We are a modern agency born from mobile. We also think beyond mobile to keep brands and consumers constantly connected.

Market Analysis

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We do more than talk. We make. And making influences the insights we try to uncover, and the approaches we pursue. We translate research insights into marketing and business strategy. We balance proven technical expertise with a deep understanding of clients’ brands, their consumers, and the ever-changing mobile landscape.

Brand Engagement and Strategy

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Our strategic process that begins almost every engagement is a digital business strategy and planning method refined over 10 years of working across industry verticals. Its purpose is to immerse our agency into our clients’ brands, products, storefronts, operations, technologies and consumers to uncover insights and ideas that will drive significant business value.
We do brand overhaul management for companies, artists and startups.
We have copywriters on staff if you need whitepapers and case studies to help grow your business.
 

Mobile Strategy Development

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FDG builds cutting edge mobile strategies right here in NYC, but our open source, agile, client-focused approach enables us to see beyond our own in-house technologies to incorporate best-in-class vertical solutions from around the world.

Full-Service Mobile Marketing

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We are a mobile-first agency. We develop campaigns that worked seamlessly across every phone. We like it mixed up. Code and creative briefs written at the same table. Story and strategy shaped side by side. We talk to each other to inspire new ideas across disciplines and solve problems.
We also do managed services for app developers or publishers related to ad-servers. For example, if you need a team to handle application or ad integration, FDG can help with that.

FreshBeacons

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Our beacons, both iOS and Android compatible, allow the delivery of highly relevant communications based on the needs and wants of the users, their locations, and it happens in real time. This hyper local targeting implements content served in the right place at the right time and results in maximum ROI. Visit our FreshBeacon site here



We are an independent, creatively driven mobile agency that creates strong and provocative relationships between good companies and their customers.

Concept

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Here at FDG, we’re experienced in working with some of the world’s leading brands across multiple sectors. The mobile form factor, though sometimes smaller, demands greater creative thinking so that we ensure the optimal creative and impact for varying screen sizes.

Interactive Graphic Design/Rich Media Design

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We create interactive graphic design on Banners, Expandable Banners, Growable Banners and Interstitials. We do great custom creative work on all platforms, such as medialets, celtra, and responsive ads to help you maximize results.

Product Architecture/Wireframe Sitemaps

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We create meaningful digital experiences that bring the art of storytelling into every medium. The result is true digital creative that turns technology into intimate, personal interactions that bring brand stories into customer’s lives.

UI/UX Design

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We pursue collaborative relationships with clients and partners to find the hidden potential of people, brands and business through creativity. Our visual designers and UX specialists work together to create elegant, useful, unique solutions to a wide variety of business challenges.

Digital Production

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FDG is also a full-service digital and video production company that creates innovative solutions to execute and elevate YOUR ideas and creative. We offer seamless and scalable production resources with world-class production and account management teams- FDG is your perfect collaborative overflow partner for banner ads, Facebook apps, twitter apps, mobile apps, websites, video, or all things digital. While we can provide all production services (design, UX, concepting), what makes us unique is that we specialize in development and strategy.



Our large network of partners allows us to have access to all the newest and emerging technologies.

Custom Mobile App Development: Native & Hybrid

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FDG is capable of developing various types of applications across all mobile platforms, incorporating key features and desired or must-have services.

Responsive/HTML5 Development

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Our strong knowledge of responsive and HTML 5 design will ensure that your digital platform is aligned with your brand image, while also ensuring the best user experience and interface.

FreshBeacons

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Our beacons, both iOS and Android compatible, allow the delivery of highly relevant communications based on the needs and wants of the users, their locations, and it happens in real time. This hyper local targeting implements content served in the right place at the right time and results in maximum ROI. Visit our FreshBeacon site here

Platform Integration

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FDG leverages its existing solutions to present its clients with the most cost effective digital strategies.

Web Development

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Fresh Digital provides web technology that works with all platforms and could potentially help to standardize the entire media-serving world.

SDK's

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FDG goes above and beyond by building custom SDKs, the tools that allow for the creation of applications for specific development platforms.



We help you target the right customers in the right moments.

Rich Media Development

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AT FDG, our rich media services enable clients to manage, traffic, serve and review campaigns across online display, rich media, in-stream video and search channels. We can ideate, develop, and manage your media on any mobile ad creation platform, such as Celtra.

RTB/DSP

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The evolution of digital means that the process of thinking globally and acting locally is now a tangible reality and is now set to explode with the emerging capabilities of mobile. At FDG, We have eyes and ears on practically every pixel, gathering data to determine media targets, track success and present results. With our DSP partners, clients can set up and manage automated strategies to help facilitate intelligent buying across all major sources of real-time bidding inventory, all in a single interface. Reaching and engaging your target audience has never been easier.

Programmatic Buying/Serving

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Paid, Owned and Earned communication strategies are revolutionizing businesses and marketing departments around the globe; with many leading marketers now throwing out their traditional marketing handbook and starting from scratch. If a program is to be truly successful, there needs to be a shared narrative across all media. Paid, earned, owned—if they are going to work well, they need to work together. Our industry-leading programmatic buying technologies serve ads to connected devices around the globe. We work across both RTB exchanges and premium inventory sources, and empower both self-serve and managed service capabilities.

Dynamic Creative Solutions

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Renowned for providing outstanding levels of service at FDG, we manage media planning through identifying media opportunities, media strategy, media planning and buying as well as campaign targeting, creation, creative and production. From static banners through to rich media, we make it very simple for our clients when it comes to mobile planning and buying. With extensive experience in digital marketing and more importantly, practicing digital personnel, the team at Fresh aim to cut through the digital jargon and bring you the tailored services that deliver actionable results.



FDG helps you transform from tracking data quickly to using data strategically with the right data, practical models and business-relevant analytics.

Data Sourcing

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After the problem has been identified, FDG thinks backwards to determine the relevant information and to choose the right data from our database.
Being constantly at the forefront of the fast-changing mobile world, FDG is proud to have an internal database updated daily with the latest market trends and insights.

Model Building- ROI Calculator

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With the right data, FDG will build practical models to predict and optimize business outcomes.
FDG has developed Mobile ROI Calculator, which is the ROI prediction model devised for the most common channels of mobile marketing. Read more about Mobile ROI Calculator

Analytics Developing

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FDG understands clients’ business judgments, develops business-related analytics and demonstrates models in an engaging way, so clients can understand and trust our analytics.



Companies hesitate to embrace mobile marketing because they do not understand the value of a mobile strategy investment. In order to solve this problem, FDG has developed Mobile ROI Calculator.

Mobile ROI Calculator is the ROI prediction model devised for the most common channels of mobile marketing, including mobile websites, mobile apps, digital media buys and second screen experiences.

- Calculates the ROI of mobile marketing, instead of showing different KPIs

- Quantifies the profit of cross-platform shopping behavior so that the value of mobile ads will not be underestimated.

- Refines mobile marketing into tablet marketing and smartphone marketing.

Doug Robinson
CEO
Garet Griffin
CTO
Laura Hinkel
Creative Account Manager
Wei Zhao
Data Analyst

Doug Robinson, CEO

As FreshDigitalGroup's Founder & CEO, Doug sets the company's vision and direction, performs the research that powers Fresh, and helps to oversee new client cultivation and development. An ambitious and innovative thinker, Doug continuously focuses on creating leading-edge digital strategies to meet clients’ sales and marketing objectives. Since founding FDG in 2011, he has grown the business to include a focused portfolio of prestigious marketing and media companies and actually knows that every year forward will be the year of mobile.

An evangelist of the “Fresh Way”, Doug is a true partner to clients – helping them achieve greater success through customer engagement, retention and sales - he excels when presented with complex situations. His ability to analyze client challenges, dissect target markets and develop customized solutions has positioned him as a go-to source for companies looking to reach new markets, engage more customers and build their brands as well as helping partners scale their initiatives with the help of FDG. He personally enjoys helping clients achieve strategic marketing and sales goals through realistic, actionable strategies; and clients turn to him for his big-picture, out-of-the-box thinking. His unique ability to bridge the gap between design and technical expertise in the mobile space was proven through his roles as an Integration Director at the Hyperfactory and Creative Strategist at Ansible Mobile.

Doug is highly motivated individual who gives his all in everything he does. When not leading FDG and engaging with clients, he channels his creativity and dedication to teach mobile classes at Miami Ad School, calling on his deft ability to bring ideas to life and problem solve to achieve maximum results. His expertise has been recognized by the Advertising Research Foundation Committee, who appointed him a mobile liaison.

Doug graduated from the University of California, Los Angeles with a BS in Political Science.

 

Laura Hinkel, Creative Account Manager

Laura came to New York from eastern Pennsylvania for all it’s opportunities and graduated from Pace University with a B.A. in Marketing, concentrated in Advertising and Promotions. As FreshDigitalGroup’s Creative Account Manager, Laura is the liaison between internal teams, sales, external clients and partners to ensure best of breed execution of services. Her responsibilities include building and maintaining strong relationships with clients and partners at all levels, digital media strategy planning, and account reviews. Laura coordinates campaign launches with sales, client and internal operations from start to finish to ensure alignment as well as enterprising opportunity within and beyond the scope of the evolving digital and marketing landscape. Her mission is to always add value to the lives and well-being of others by actualizing experience.

Judy Robinson, CCO

As FreshDigitalGroup’s Chief Creative Officer, Judy oversees all creative efforts and ensures that all work is perfected to meet our client’s needs and expectations.

She is an award-winning Creative Director who has spent many years working at some of New York's top agencies on a variety of brands.

Most recently, she was Creative Director at Saatchi & Saatchi for General Mills products Yoplait, Yoplait Light and Gogurt, as well as Miller Brands MGD64 and Miller Genuine Draft. Before that, she was instrumental in helping the agency win JC Penney, which went on to gain many creative accolades including Agency Of the Year at Cannes.

She brings over 15 years of brand marketing and creative experience, as well as a high quality design aesthetic. Her skills began in photography at Boston University and then at Parsons School of Design. Later, they were transformed into art direction at The Creative Circus.

Link to Portfolio: http://judyrobinson.carbonmade.com/
 

Megan Berwick, Media Planner

Born and raised Californian, Megan Berwick spent some time at Qualcomm as in investor/analyst relations before venturing to NY and joining team Fresh. Megan leads FreshDigitalGroup’s media efforts, and is responsible for day to day media plan development, maintenance and execution. In addition, she coordinates the development of media briefs and recommends solutions. Her efforts are geared towards acheiving the highest possible media ROI through engaging creative assets and exploring media alternatives.